ReePrime
Capitalizing on Globalization

Hosted by Dailymotion. For legal issues report at the Copyright Center, report us on DMC, or use the Instant Removal tool.

Capitalizing on Globalization

B
Big Think

0 Views • Jun 05, 2018

Description

Christie Hefner says there are ever-expanding markets around the world that make continued growth possible

Hefner:    Well, I think there's a lot more international potential than historically American media companies have capitalized on.  I think that's understandable.  Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US.  But I think if you look internationally, you'll see that the best companies rarely stay within their own borders and rarely stay within one media platform.  So I think that that bodes well for American media companies in terms of growth.

Hefner:    Well, I think there's a lot more international potential than historically American media companies have capitalized on.  I think that's understandable.  Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US.  But I think if you look internationally, you'll see that the best companies rarely stay within their own borders and rarely stay within one media platform.  So I think that that bodes well for American media companies in terms of growth.