Business Administration - Marketing Program

Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors' actions and react swiftly to shifts in the environment, develop pricing and communications strategies, interact with suppliers, customers and the public - all while looking out for their clients' best interests.

Centennial's three-year Marketing program offers broad-based training in business, and specific training in marketing, including marketing research, marketing communications and brand planning.

You will benefit from a dynamic and interactive environment facilitated by experienced faculty that encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

Centennial is a proud sponsor of selected marketing students in national and province-wide academic competitions, including the Ontario Colleges' Marketing Competition.