Bud Light Chopper Gardening

http://www.business-garden.com http://www.video-sphere.com BRIEF: Position Bud Light as mainstream beer to overcome product misconceptions Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. Solution: First TV advertising developed specifically for the Irish market Advertiser: Anheuser-Busch Brand: Bud Light Market: Ireland Country of Production: United Kingdom Soundtrack: "Airwolf" Tagline: See the light Creative Director: Mike Crowe Art Director: Rob Messeter Director: John O'Hagan Producer: Emma Cairns Account Director: Paul Matuszczyk Account Planner: Adrian Hinds Agency Producer: Phil McCluney Advertising Manager: Alex Smith Media Planner: Jenny Byrne