Bread Brouhaha | Toxic Bread Scare

A new study released by the Centre for Science and Environment (CSE) today claimed that many brands of packaged bread, and the bread used in ready to eat burgers and pizzas contain toxic chemicals which could probably cause cancer. Now clearly such a report sent all the listed comanies from Britannia to Jubliant foods to crash! So what was the problem? Traces of pottasium Broamate and Iodate were found in the samples. To get to the bottom of this grand finding by CSE and its implications, we get you a super panel of Chandra Bhushan - Deputy Director General of CSE, Sunil Alagh - Former CEO of Britannia and Mayank Shah - Marketing Head of Parle. Listen in.