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Brand Management: Brand objectives

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Brand Management: Brand objectives

G
Giorgio Burlini

1 Views • Mar 15, 2010

Description

From Long Term vison to short term goals, how to build a succesfull brand step by step. For more videos on brand management go to http://www.oxlearn.com , “From Brand Vision to Brand Evaluation” book available at http://bit.ly/9SKnXy

Keywords & Tags

#Leslie #Chernatony #brand #experience #identity #industry #management #marketing #positioning #strategies #strategy #corporate #branding #strategic #www.oxlearn.com

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