Brand Equity – Virtual & Augmented Reality: Case Studies

Virtual and augmented reality has the potential to be the next big thing in advertising, as they create an illusion that allows consumers to immerse themselves and take the brand experience to an entirely different level. One company that has already managed to make some ingrowths there is Happy Finish. In this edition of Brand Equity, ET NOW’s Sonali Krishna caught up with Happy Finish’s Global CEO - Simon Gosling to know his top 3 instances where virtual and augmented reality took advertising to a whole new level. Listen in.