Brand Equity | Goafest - Part 2

In this edition of Brand Equity, first up we get you the age old debate on the client-agency relationship with the ace marketers - Oliver Maletz, Chandramouli Venkatesan and Samar Singh to garner their perspective on what’s wrong with the agency business. Further we have Benny Thomas of Crispin Porter + Bogusky citing their 3 examples of campaigns where the agency managed to nail it by bringing exponential results to their clients. Listen in.