Brand Equity – Big Data: Getting ‘Big’ In India

Big Data has been in vogue since 2012, but alas ignored by Indian marketers. However, in the last one year, Indian marketers have slowly and steadily, adopted the Big data analytics. In this edition, Brand Equity Finds out, what progress has India made when it comes to Big Data and how marketers are using it to sharpen their marketing and targeted approach acumen? Tune in. to find out.