Brand Distribution Lessons from McDonald's

Brand Distribution Lessons from McDonald's
L2 - The Morgan Library
Module 3

Gamification
Gabe Zeichermann, Gamification.Co


The New, New Thing
Moderator: Rachel Shechtman, Cube Ventures
Catherine Levene, Co-Founder/CEO, ArtSpace
Joel Weingarten, CEO and Founder, StyleOwner
Tamás Locher, CEO of LOOKK.com
Gave Gilboa, Co-CEO and Co-Founder, Warby Parker


Brand & Retailer: Who's the Victim, Who's the Mugger
Sonia Marciano, NYU Stern


Flashes of Genius
Moderator: Scott Galloway, L2
Melisa Goldie, SVP, Calvin Klein
Marc Speichert, L'Oreal
Charles Gibb, Belvedere
David Duplantis, Coach


The Myth of Common Sense: Why Everything That Seems Obvious Isn't
Duncan Watts, Principal Research Scientist, Yahoo! Research

In the Company of Digital IQ (Genius)
Maureen Mullen, L2


The Science of Kissing
Sheril Kirshenbaum, Biologist, Author of The Science of Kissing


Wrap Up
Scott Galloway, L2


Suzel Buon Di, duet from Amico Fritz (Pietro Mascagni)
David Smolokoff, tenor
Nicolette Mavroleon, soprano