Bookmakers await 1st digital World Cup

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Bookmakers await 1st digital World Cup

R
Reuters

23 Views • May 23, 2014

Description

Counting down to the World Cup, and Brazil's grappling with protests.

Sao Paulo, host for the opening match, ground to halt during a bus workers' strike - and there have been many more demonstrations across the country.

They've changed views of how much the tournament will boost Brazil's economy.

Across the Atlantic, bookmakers are preparing for their biggest ever sporting event.

SOUNDBITE: Terry Pattinson, Trading Director, William Hill, saying (English):

"Our World Cup scorer coupon, we've got top goalscorer there and no doubt Lionel Messi at 8/1 is the favourite there."

Terry Pattinson, trading director at William Hill, Britain's largest bookmaker, says for the first time they'll make more money online than in their high street shops.

50% of betting in William Hill shops is on horse racing, with football some way behind. But when it comes to the World Cup in Brazil, they're expecting some football fans to come into stores to have a flutter,