BMW Group Digital Day IT Backend the digital backbone

The BMW Group is forging ahead with digitalisation across all areas. Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emotions, it also devises customer-centric services that optimise the mobility experience. As part of the Digital Day 2018 event, the BMW Group is offering an insight into current product developments, technological concepts, innovations and manufacturing processes.

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