BMW Connected

BMW has been connecting driver and vehicle for years now with ConnectedDrive. With the launch of BMW Connected in August in selected European markets, BMW is bringing out an all-encompassing digital concept that provides a seamless services experience covering all aspects of personal mobility. Using a flexible platform called the Open Mobility Cloud as a basis, BMW Connected seamlessly integrates the vehicle into the user’s digital life via multiple touchpoints, such as an iPhone or Apple Watch. The first version of BMW Connected focuses first and foremost on journey management for the vehicle, featuring digital products and services designed to simplify the day-to-day planning of driving routes and appointments: BMW Connected gets the user to their destination on time and stress-free.