Blu-ray Vs. Direct Download

http://www.lockergnome.com/media/2011/10/31/is-blu-ray-better-than-direct-download/

Is Blu-ray better than direct download? That's a tough question. Blu-ray certainly has plenty of benefits including extra features and ease of use. You can share a Blu-ray disc with someone by simply handing it to them. With direct download, you have to combat DRM and storage medium obstacles that make a simple exchange more of a hassle.

What do you think? Is Blu-ray better than direct download?