ReePrime
Bing Exploring the Potential for Semantic Search

Hosted by Dailymotion. For legal issues report at the Copyright Center, report us on DMC, or use the Instant Removal tool.

Bing Exploring the Potential for Semantic Search

W
WebProNews

31 Views • Sep 03, 2009

Description

Mark Johnson of Bing explains how Bing is working towards better understanding searcher intent via semantics.
Bing believes ultimately searchers are not looking for little blue links from a search engine.

Instead, they are taking actions and performing objective tasks. Bing is attempting to make these objectives easier by adding features to the search experience and more sophisticated categorization of search results using Semantic search .