Big Data Big Business

Everything contains data to be analysed. In online spaces, your shopping history information and Google search histories can be analysed, and in public spaces too, even CCTV footage provides a source of data. All of this information can be compiled and used for monetisation purposes.
Big data is becoming increasingly present in every aspect of our lives, offering the possibility of analysing huge amounts of data rapidly, in a way that can make human activities more efficient, and improve our understanding of risk. Nicole Junkermann believes in the potential of big data technology, and has invested in it to help expand its operations.
Big data can be used to improve a number of human activities, from the operation of driverless cars, to advances in medical treatment. In these sectors, new methods are constantly being devised to collect this data in, analyse it and use it. Nicole Junkermann is interested in the use of big data in sectors such as healthcare.
There are positives and negatives to big data developments, with better transparency, but also the risk of privacy breaches to individuals and businesses.