Biden Campaign Gets New Fonts

c/o the Biden campaign Former Vice President Joe Biden's campaign is introducing a new set of fonts, Decimal and Mercury, to be used "across campaign content like graphics, video, and more." The presumptive Democratic nominee has tapped Hoefler & Co., a legendary typeface company featured in a Netflix documentary and behind many of the country's most storied brands. Hoefler & Co. have done typefaces for the Obamas, Rolling Stone, Twitter, Tiffany & Co., the Guggenheim, Condé Nast and Nike. "Decimal's main inspiration comes from the typefaces used in wristwatches," Robyn Kanner, the Biden campaign's senior creative adviser, told Insider.