Best and Worst Practices for Facebook

Although many companies are utilizing social media sites such as Facebook, they are not all using it to the full potential. As Greg Finn of 10e20 tells WebProNews, Facebook can be a very powerful tool for businesses if they properly use events, groups, and profiles.

For starters, many businesses fail to set their Facebook page apart. He says businesses need to brand their page as their own. Although updating statuses are important, it is not enough. He suggests using tabs since they help to create a valuable experience for the user.

While many businesses use features such as Facebook Connect for promotions, Facebook made some changes regarding promotions back in November. The social networking giant said businesses needed to have an approved Facebook application to run any type of promotion. As a result, many small businesses were hurt.

Finn says businesses can get around the terms of service by involving charities. In the end, if the business is able to gain more fans, both i