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Belinda Lawson on creativity in PR

L
Lawsondodd

187 Views • Sep 28, 2011

Description

Creativity is all too often thought to mean ‘whacky’ when it comes to PR. That is so wrong. Creativity is all about looking at things as though you’ve never seen them before. Focusing on the desired outcome, not the execution, thinking the unthinkable and then scoping it to be achievable and high performing.

Keywords & Tags

#b2b #b2c #strategic #brand #image #business #consumer #public #relations

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