Be Prepared For Anything

Food Network host and Top Chef star Carla Hall’s advice for entrepreneurs: be proactive.

As we all know too well, the pandemic hit businesses big and small, sadly shutting some down permanently. Food entrepreneur Carla Hall was in the middle of shooting a show when the lockdown happened, and the show was canceled. “I am my business, in terms of filming,” she explains, “And so here I am without work and a team that I have to support.” Carla quickly pivoted and added a new role for herself: producer. She bought equipment and instead of waiting for offers, she started reaching out to people and explained the content she could create for them. She was quickly back to creating content — and getting paid for it. Her advice to anyone whose main source of income disappeared? “Be proactive! Look at your skillset and instead of waiting for someone to come knocking on your door, you go knock on theirs.”

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