B2B Portals Facilitate Global Reach

Compared to B2C, however B2B markets operate at a much higher level.
• The B2B consumer is much more demanding, and hence the marketing response must be much more responsive and sustainable.
• The role of the marketing manager in B2C is far more inclusive comprising;
o Planning and forecasting – anticipating the demand and accordingly planning the marketing strategy.
o Directing – Synergizing leadership skills, empowerment, motivation, and decision making. All these involve people.
o Organizing – Leveraging resources, people, information, money etc across the whole organization for maximum customer satisfaction.