Axe Dry Sharp Focus Paranoid Eye

http://www.business-garden.com http://www.video-sphere The challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl. Product: Axe Dry Sharp Focus Agency: Vegaolmosponce, Buenos Aires Executive Creative Director: Bruno Tortolano Creative Director: Joaquin Cubria Art Director: Roberto Carsillo Copywriter: Jose Silva Director: Hernán Ponce Prod. Co.: Pioneer Productions (Argentina), TRAKTOR (Sweden) Country: Argentina CLIENT SERVICES DIRECTOR: VANINA RUDAEFF BRAND DIRECTOR: NESTOR FERREYRO BRAND PLANNING DIRECTOR: DIEGO LUQUE BRAND EXECUTIVE: PABLO AJURIA CLIENT: PABLO GAZZERA / TOMAS MARCENARO/SANTIAGO HUNT / FERNANDO LARATRO