Are Geeks Approachable?

http://www.lockergnome.com/social/2012/02/08/how-to-engage-key-influencers/ - Lately we've been discussing ways that social media managers can help improve their social strategy, which has become a critical component of any marketing program. A recent study found that 82% of the world's online population engages in social networking, and two in five use their smartphone to connect to social networks nearly every day. If your marketing campaign does not include a social component, you are missing the opportunity to reach a huge segment of potential customers and clients. One of the best ways to easily reach the most potential customers is by leveraging key influencers who become your business and product evangelists. But how do you begin? Here's how to engage key influencers.

You can watch the entire live TLDR episode here:
http://youtu.be/S7HZoqLYL14

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