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Apple Execs on Turning Flops into Blessings

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Apple Execs on Turning Flops into Blessings

T
Tom's Guide

15 Views • May 08, 2026

Description

Apple's SVPs of Marketing and Hardware Engineering, Greg Joswiak and John Ternus, get candid about products that were initially considered failures. Discover how the original MacBook Air, MobileMe, and Apple Maps were transformed from 'disasters' into some of their most successful and essential products.