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Apple Execs on Turning Flops into Blessings
T
Tom's Guide
15 Views • May 08, 2026
Description
Apple's SVPs of Marketing and Hardware Engineering, Greg Joswiak and John Ternus, get candid about products that were initially considered failures. Discover how the original MacBook Air, MobileMe, and Apple Maps were transformed from 'disasters' into some of their most successful and essential products.
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