Amunt

The project that Estrella Damm's ad agency, Villarrosás, took on at the end of 2007 was to communicate that from now on Estrella Damm was FC Valencia's sponsor. However, the club's situation at the time demanded a much louder statement. We had to deliver a relevant message to the fans, to tell them what we thought about the situation and to say that we were here to stay. So Estrella Damm sent out a powerful message to all Valencia fans - from their very own mouths - by shouting 'Rise up!'.

Agency: VillarRosàs (Barcelona)
Advertiser: Grupo Damm
Brand: Estrella Damm
Production Company: Lee Films
Campaign: Sponsorship FC Valencia