AMDs Commitment to Energy Efficiency Hits a Milestone

One year ago AMD announced its 25x20 initiative with the goal to achieve a 25x typical energy efficiency improvement of our APUs (Accelerated Processing Units) by 2020, from a 2014 baseline. Energy efficiency has long been a product design goal of AMD, and with the explosion of computing devices and capabilities over the last 20 years, AMD is on a path to focus on the energy and environmental footprint of computing. Energy efficiency is calculated as a ratio of work completed (i.e. performance) to how much energy is consumed completing that work.

The recently introduced 6th generation A-Series APU, formerly codenamed “Carrizo,” for thin and light laptops is a great example of the company’s commitment. Carrizo offers more than twice the typical-use energy efficiency of the previous “Kaveri” generation of AMD APU, and alongside superior computational performance offers more than twice the battery life. With superior graphics and long video playback, “Carrizo” delivers exceptional experiences never before seen in a mainstream notebook.

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