Amazon Is Promising Best Prime Day Yet

Amazon is taking another step to ensure that Prime Day is filled with only the deals customers want this year.
According to CNBC, the e-commerce giant is increasing the cost for third-party sellers to participate in the much-hyped "lightning deals," limited-time offers that are usually considered the steepest discounts of the 36-hour holiday.
Last year was the first that Amazon required sellers to pay a fee to list an item for a lightning deal. It charged $500 per item.