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Amazon Introduces Ad Service for U.S. Retailers

Benzinga

191 Views • Jan 10, 2025

Description

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results, product pages, and other areas, with tools for customization and performance tracking. Ad revenue has become a major contributor to its earnings, with over $14 billion reported last quarter, behind only Alphabet and Meta in digital advertising. The new offering builds on Amazon's growing ad business, primarily driven by keyword-targeted sponsored product ads.

Keywords & Tags

#amazon #alphabet #U.S. retailers #search results #Ad Revenue #Meta #digital advertising #Ad Business #customization #Retail Ad Service #ad technology #contextually relevant ads #keyword-targeted #performance tracking #product pages #sponsored product ads

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