Amazon, Flipkart could be hit by new e-commerce rules from tomorrow

On Friday, Indian consumers will wake up to an emptier, more expensive version of Amazon’s shopping service.

Gone will be iPhones and cheap jumbo packs of Pampers diapers. Fewer varieties of Maybelline cosmetics will be available, and Amazon’s own Echo smart speakers will vanish entirely.

In all, more than 400,000 items that account for nearly a third of Amazon’s estimated $6 billion in annual sales in India will probably disappear at least temporarily from the local version of the company’s service, as Amazon tries to comply with new e-commerce rules imposed by the Indian government.