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Adobe $25B Buyback Plan

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Adobe $25B Buyback Plan

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Benzinga

730 Views • Apr 22, 2026

Description

Adobe announced a $25B share repurchase program through April 2030 as it seeks to reassure investors amid rising AI competition. Shares are down ~30% this year as autonomous AI tools like Anthropic's Claude Design threaten demand for traditional design software. CFO Dan Durn said the buyback reflects confidence in long-term cash flow. Adobe also launched new AI products to automate marketing functions following CEO Shantanu Narayen's March exit.