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Adidas AG is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake in the football club Bayern Munich, and Runtastictrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. Adidas is known for its brand image, extensive long origin history for participating in sponsoring athletes, and gear in the FIFA World Cup series. The brand is also recognized for performance innovation of their shoes with ties within sports culture and durability with their focus of sport shoes, clothing, backpacks, and other accessories.