About That Joint: Marijuana Start-Ups Pass

About That Joint: Marijuana Start-Ups Pass
Eaze — which had been offering only medicinal sales until this year, and now sells cannabis for both recreational and medical uses — said
that thanks in part to vapes, its sales grew 300 percent in 2017.
In anticipation of full legalization, Eaze plastered the Bay Area in marketing, with billboards introducing cannabis as a therapy for several specific ailments: “Hello Marijuana, Goodbye Anxiety”
and “Hello Marijuana, Goodbye Insomnia.” Mr. Patterson said the marketing had been paying off; orders have increased threefold since the start of the year.
Because it does not burn organic material, vaping cannabis is considered safer than smoking, just as vaping nicotine is safer than smoking cigarettes.
Yet it’s worth noting that the city doesn’t seem to have gotten much smellier in the new year, after
the recreational use of marijuana became legal in California under a law approved by voters in 2016.
“It’s just a merchandiser’s dream.”
The growth of Eaze, a cannabis delivery start-up operating in the Bay Area and San Diego, underlines the trends shaping the burgeoning industry.