About That Joint: Marijuana Start-Ups Pass

About That Joint: Marijuana Start-Ups Pass
In anticipation of full legalization, Eaze plastered the Bay Area in marketing, with billboards introducing cannabis as a therapy for several specific ailments: “Hello Marijuana, Goodbye Anxiety”
and “Hello Marijuana, Goodbye Insomnia.” Mr. Patterson said the marketing had been paying off; orders have increased threefold since the start of the year.
Eaze — which had been offering only medicinal sales until this year, and now sells cannabis for both recreational and medical uses — said
that thanks in part to vapes, its sales grew 300 percent in 2017.
Yet growth of the legal marijuana industry keeps beating even its biggest boosters’ expectations; customers in North America will spend more than $10 billion on legal marijuana in 2018
and nearly $23 billion by 2021, projects the ArcView Group, a cannabis-focused research and investment firm.
When Eaze started in 2014, marijuana “flower” — that is, the green bud you put in your pipe and smoke — made up 85 percent of sales.
By breaking marijuana free from smoking and its paraphernalia, new delivery methods — especially portable vapes — are transforming the image
and utility of cannabis, and helping it grab a mainstream audience.