Abercrombie's Sales Are Improving

According to Business Insiders, "Abercrombie & Fitch's shares soared 25% early Thursday morning after the retailer reported its fifth consecutive quarter of positive same-store sales growth." The company that owns Abercrombie & Fitch and Hollister did this by investing in their stores. They also closed unprofitable locations and focused on improving the stores with foot traffic. They also updated they products and marketing strategies.