Abarth 600e Design Story

Driven by history and passion, the new Abarth 600e is the purest expression of Abarth’s new design language, a visual translation of performance. Not by chance, some of the design choices made on this vehicle reflect past intuitions that gave birth to some of the brand’s most successful cars, paying homage to this legacy while setting its sights firmly on the future.

Abarth’s legacy is prominent in the exterior design of the new Abarth 600e, thanks to a blend of modern design weaved into early choices. Two worlds are here combined, representing both the origins of the Scorpion Brand and the gaming world with the reinterpretation of the striped theme and scorpion that already made its debut on the Abarth 500e, as a brand identifier, and contributed to expressing its electric switch toward the electric era. Indeed, the electrified Scorpion still is the undisputed protagonist of the brand’s vehicles together with the striped pattern, enriching some of the external spots around the car: in addition to the logos on the fenders and the Abarth badge on the bonnet, the beloved but threatening symbol appears on the centerline, engraved on the black surfaces of the front and rear bumpers and spoiler.

Another leap into the past is the reinterpretation in a contemporary key of the large, brutally squared-off volume of the Abarth 850 TC’s front radiator, the so-called “cassettone”. The Abarth 850 TC is the first car under the "Turismo Competizione" Scorpion badge, a serene family car transformed into an agile, lightweight, and fast racing vehicle that clinched numerous European competitions, with an astounding record of 51 victories out of 53 races. Square and slightly brutal, the Abarth 600e’s bumper helps give the car a sporty look and a strong emotional impact.

The New Abarth 600e also pays homage to Carlo Abarth’s intuition who foresaw the double functionality of the open trunk, which improved, dissipating heat, performance in cooling and aerodynamics. Carlo Abarth’s visionary resin spoiler gave birth to the Abarth “wing”, a feature now prominent on many of Abarth’s successful vehicles. The Abarth 600e’s spoiler was developed separating the airflow in two to improve the drag of the car, and , to always provide excellent performance, Abarth’s designers studied and tested several times the squared shapes of the aero spoiler and the extractor in the bumper in the special wind tunnel.