A Low-Tech Solution: ICON Aircraft's Wood Prototype

A Low-Tech Solution: ICON Aircraft's Wood Prototype
IDEO Know How Talks - IDEO Cafe
Kirk and Steen speak to design's power to unleash new markets. They tell the story of how ICON Aircraft set out to maximize the vast potential of the FAA's regulatory changes by creating, for the first time, a recreational powersport for flying.They discuss the challenges in the development of the ICON A5, an airplane that makes flying more accessible, safer, and more enticing than ever before.