A-lister antics and Schedule A shenanigans | The Vergecast

Blockbusters like the new Superman are still beating box office records, but promoting movies is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to make time for, and whether their clients will eat chicken on YouTube with Amelia Dimoldenberg or Sean Evans.