6 Killer Subject Line Tips For Top Emails

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6 Killer Subject Line Tips For Top Emails
4 Additional Tips
The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Splashy or cheesy phrases more often cause your email to be ignored rather than make them stand out.
Three Words to Avoid
An unexpected discovery in our analysis was the negative impact of three innocent words. Email marketers are familiar with words such as "free," which should be avoided since it triggers spam filters. We identified innocuous words that won't trigger a spam filter, but will negatively affect your open rates. They are: Help, Percent off, and Reminder.
Localization Helps
Personalization, such as including a recipient's first name or last name, didn't significantly improve open rates. Providing localization however, such as including a city name, did improve open rates.
Subject Line Length
Our analysis confirmed the email marketing rule of thumb: you should keep your subject line to 50 characters or fewer. One exception stood out. For campaigns whose subscribers were highly targeted, the readers seemed to appreciate the additional information in the subject line.
6 Killer Subject Line Tips For Top Emails
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