23andMe Has Competition

According to Business Insider, "Genetic testing will be a cornerstone of healthcare in 2019, but there's a war brewing over how to harness your DNA data without harm.
There are currently two ways to do the testing: a costly but complete genetic workup through a doctor or a cheaper at-home test like those sold by 23andMe." Invitae CEO Sean George explained, "We now in 2019 will focus on removing the barriers of access to [genetic] information and providing support for that individual every step of the way."