2019 Ram Longhorn Preview

The Ram Longhorn is the world’s benchmark for upscale pickup trucks, earning the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row. Layered with premium materials, the Longhorn carries iconic features and design cues from traditionally handcrafted, time-tested wares such as the antique pocket watch, hand-tooled leather cowboy boots or a horseman’s saddle. The Ram Longhorn’s wood, metal and leather elements are all authentic. Ram Longhorn models are distinguished externally by the standard two-tone RV Match Brown trim or monotone paint, premium LED headlamps and tail lamps, and unique wheels and grilles.