2009 SOC SRAM 2010 Force

Bikerumor.com features the SRAM press lunch coverage of new items from SRAM, Truvativ, RockShox and Avid.

This video shows the new 2010 SRAM Force road component group. SRAM's product managers explain the upgrades and improvements for the almost totally redesigned group, making it the 2nd road group to dip under 2,000g for the complete set (the other is SRAM Red), when using the new BB30 crankset.

Check out bikerumor.com for more photos and info on these items and lots of great coverage from the 2009 Sea Otter Classic!