2 Effective Lead Generation Strategies For Google Ads

If you run a local business, then these 2 Effective Lead Generation Strategies For Google Ads are what you should incorporate in your Ads Campaign. We use these for our clients and want you to know about them.

So what are the strategies?

1. Choosing the Right Bidding Strategy: At the beginning of your campaign, focus on Clicks instead of conversions. This is because Google needs data to optimise for conversions to work properly.

If you focus on Conversion from the beginning, your ads might show up for irrelevant searches which gives you low-quality leads and burns your budget.

2. Set Competitive CPC Bids: Use the Google Keyword Planner to identify the top-of-page bid estimates for your Target keywords then set your maximum cost per click slightly higher than the top-of-page bid to ensure your ads appear above your competition.

Use these 2 strategies to get more local leads for your business.

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