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Live XPress will be the voice of INDIA. It will highlight the issues of concern and the cultural richness of its people through information, discussion and entertainment and current affaires . Live XPress will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information, through quality programming based on issues. Live XPress will provide entertainment audiences can relate to, thereby creating viewer loyalty and response. Live XPress will forge an alliance amongst its three stakeholders - viewers, advertisers and shareholders to maximize viewer ownership. Live XPress will invest in human resources as it recognizes it to be the foundation upon which the Live XPress future will be built. It is this very foundation that will allow Live XPress to attain and sustain a leadership position, thus fulfilling the promise associated with its creation.”